Some time ago I have written that Ferran Adria, the famous chef of Spanish El Bulli is planning to launch…a pizzaria. Simple, NORMAL pizzeria with regular margheritas and quattro stagionis. The idea is said to came from Ferrans big love to this Italian specialite. (Adrias brothers have even spent some time travelling across the Italy in search for secret methods and techniques of pizza-masters). But IMHO a pizzeria signed with name of famous chef paced in the middle of tourist-loaded Barcelona would also be a good investement, far more profitable that El Bulli.
But – ad rem. Here’s another newidea – beer.
The new beer called Estrella Damm Inedit has been created by Adria himself, El Bulli’s sommeliers and the Estrella Damm brewery. Adria says it’s meant specifically to enjoy with food. Ofcourse this beer isn’t sold in cans or even regular glass bottles – instead You will get it in big, sark and elegant wine-like bottle, marked with golden star. Inedit is ought to be served chilled in white wine glasses. It has golden colour and light, a bit sweet and honey taste
You can buy Inedit via BevMo for ca. 9 USD per bottle. Quite bugdet way to have some Adria’s creation for dinner